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Without doubt the most effective and measurable method of online advertising today is through Pay Per Click - PPC search engine marketing - SEM. What is Pay Per Click - PPC? The majority of search engines (i.e. Google, Yahoo & MSN) sell premium listings, usually the first few results, on a cost per click basis. Why does Pay Per Click work so well? Pay Per Click listings work because they put your company in front of people looking for your products or services. When a potential customer arrives at your web site, they have already searched for products or services you offer. This makes them a pre-qualified lead, with a high chance of them purchasing your products or services. Pay Per Click search engines that your listings can appear on include: Google, Yahoo, MSN, Ask Jeeves, Lycos, AltaVista, Overture, Miva (formerly Espotting), AOL and many more.What will absolute e-media do? Create accounts with the search engines Produce a comprehensive list of relevant search terms Write creative ad text for each search term Provide ad hoc reporting Optimise each search term against ROI Manage bids on all search terms Provide brand protection and monitoring Provide options for click fraud detection services How much does it cost? Search engine click costs usually range from 10p - 50p per click depending upon market sector and individual search phrase. Our fees are based on a percentage of your search engine spend. How much you budget is up to you. The more the budget, the more click throughs, the more leads, the more sales.
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